Better Response Times
Pages With Slower Server Response Times Don’t Rank
Server response time is an important SEO metric and component of page speed.
Lower Server Response Time
Page speed, along with high quality backlinks, is one of the highest ranking factors on Google’s algorithm. Lowering your website’s server response time will increase its performance on Google.
This isn’t always easy – both Internet users and Google’s web crawlers have high performance standards for modern websites. Users typically bounce off a page that takes longer than 3 seconds to load, and Google penalizes websites with a server response time of more than 200 milliseconds.
Factors That Impact Page Speed
Server response time depends on: the amount of traffic a website receives and resources it has to load before a user can interact with it (measured in HTTP requests).
Common ways to improve your server response time:
- Using a CDN to deliver content quickly wherever your user is located
- Optimizing images by compressing them as much as possible without decreasing image quality or converting them to formats optimized for browsers (such as WebP)
- Leveraging browser caching to effectively load static content
Prerender® ensures server response times under 500 milliseconds without sacrificing scalability.